Evaluation Activity 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

As research for our film, we looked at a number of different style fonts, in the hope to give us inspiration for our own. After looking through hundreds of different types of typography, we came to the conclusion we wanted to narrow our searches to a more simplistic, classy but not unnoticeable type of font. We decided with our film having elements of the crime, action and thriller genre, it would be best to gage both information and inspiration from titles of these genres. From our research, we learnt that titles do not need to be overly showy or flamboyant to stand out and look effective. Similarly, we wanted our film to be as realistic and believable as possible, so from our research we came to the conclusion that different cases were something to avoid, and stuck with all upper case as lower case would make it childish and easily dismissed.   

This is a shot of our final title. Although it is very plain, we believe it is still effective and stands out against the background well, focusing the audience’s attention. It gives the film a sophisticated and classy look, fitting well with both the genre and the plot, as well as attracting its target audience who we believe would find mature titles appealing. We opted for a simple font as we wanted it to act as juxtaposition between the tensions within the film.  Initially, Taken was the film we were basing our plot around as it was such a successful film and a similar genre to ours, so we wanted to produce similar titles. The titling used in Taken is very iconic to both the film and the action genre, which is something we wanted to avoid as our film is was not solely action so we didn’t want to advertise it misleadingly. Despite this, I believe that we created an ideal title which fitted well with our three genres. Although the monochrome titles are more conventional to the crime and thriller genres, they do not look out of place with the plot. We found it very difficult coming up with a name for our film, and I believe we settled on ‘Intrusion’ more for simplicity rather than because we really liked it. Saying that, we do not dislike it we are just unsure as to whether it fits completely with our genres as we believe its connotations have a slight sense of mystery to it that would make it more ideal for a different genre. Despite this, the word ‘intrusion’ successfully raises an enigma, hopefully causing our audience to ask questions such as “Who is the intruder? Why are they so important?” Obviously including the title of the film is something stereotypical to an opening scene, and so in that sense, I believe we successfully followed the conventions of an opening scene, succeeding in our aim.