Audience Profile Research
As our opening two minutes will be centred around the crime/action/thriller genre, we have done some research into these genres in order to find out their target audiences. Knowing our target audience is an important factor when making a film as it needs to be suitable and appropriate which is why we decided to do some indepth investigation into the subject. We took inspiration from films with a similar plot to ours, such as the Taken films and Inception. From our research, we found that Inception's target audience was the younger population, ranging from 15-24. As we'd hoped, Taken had the same target audience, again ranging from 15-24, suggesting that this should be the particular age group we aim our opening two minutes towards.
From our research, we also were able to establish that these types of genres were slightly more popular with males, however not as much as we'd expected. The viewers of Taken 2 were 54% male and 46% female, and surprisingly, Inception was equal with the viewers consisting of 50% female and 50% male. This has taught us that we need to try and keep the balance of action, crime and thrill equal in order to attract both genders. From our research, we have found that females will still be attracted to what is stereotypically a more male dominated genre, such as action adventure or a gruesome horror due to the use of famous, attractive male actors. Although males are also attracted in the same way to attractive female actresses, we have learnt that it is easier to attract females through the use of actors then it is males.
Using the Pearl & Dean website, we have researched the different types of classes in the social structure and what effect this has on the type of genre they are interested in. From this research, our findings have not been as helpful as they were when we were looking into age groups and genders. Looking at Inception again, we have found that the most common class to watch the film was the middle to upper class. When looking into Taken 2, we were surprised to find that the most common class to watch this film was the working to middle class. I think from this we were more surprised to find that the social class of a person has an effect on the film they watch rather than that the social classes for similar types of genres were so different. It has been interesting researching the target audience for these types of genres as we have discovered that collectively as a group, none of us have ever taken into consideration the social effect that class has on the types of films and genres a person is interested in, despite it being quite obvious now. We believe that the differences in classes that have viewed these films is due to the use of both special effects and actors. Inception contains a large proportion of special effects and has the surreal/sci-fi nature to it whereas Taken 2 is much more of a thrill seeker type of film. Similarly, the budget for both films is considerably different, with Inception costing $160 million and Taken 2 $40 million, which could have an effect on the type of person that would be interested in the film. Looking at the costings, we were surprised to find such a significant difference between the two, and believe that the type of viewer is more down to personal preference rather than the cost of the film.
As our opening two minutes will be centred around the crime/action/thriller genre, we have done some research into these genres in order to find out their target audiences. Knowing our target audience is an important factor when making a film as it needs to be suitable and appropriate which is why we decided to do some indepth investigation into the subject. We took inspiration from films with a similar plot to ours, such as the Taken films and Inception. From our research, we found that Inception's target audience was the younger population, ranging from 15-24. As we'd hoped, Taken had the same target audience, again ranging from 15-24, suggesting that this should be the particular age group we aim our opening two minutes towards.
From our research, we also were able to establish that these types of genres were slightly more popular with males, however not as much as we'd expected. The viewers of Taken 2 were 54% male and 46% female, and surprisingly, Inception was equal with the viewers consisting of 50% female and 50% male. This has taught us that we need to try and keep the balance of action, crime and thrill equal in order to attract both genders. From our research, we have found that females will still be attracted to what is stereotypically a more male dominated genre, such as action adventure or a gruesome horror due to the use of famous, attractive male actors. Although males are also attracted in the same way to attractive female actresses, we have learnt that it is easier to attract females through the use of actors then it is males. 
Using the Pearl & Dean website, we have researched the different types of classes in the social structure and what effect this has on the type of genre they are interested in. From this research, our findings have not been as helpful as they were when we were looking into age groups and genders. Looking at Inception again, we have found that the most common class to watch the film was the middle to upper class. When looking into Taken 2, we were surprised to find that the most common class to watch this film was the working to middle class. I think from this we were more surprised to find that the social class of a person has an effect on the film they watch rather than that the social classes for similar types of genres were so different. It has been interesting researching the target audience for these types of genres as we have discovered that collectively as a group, none of us have ever taken into consideration the social effect that class has on the types of films and genres a person is interested in, despite it being quite obvious now. We believe that the differences in classes that have viewed these films is due to the use of both special effects and actors. Inception contains a large proportion of special effects and has the surreal/sci-fi nature to it whereas Taken 2 is much more of a thrill seeker type of film. Similarly, the budget for both films is considerably different, with Inception costing $160 million and Taken 2 $40 million, which could have an effect on the type of person that would be interested in the film. Looking at the costings, we were surprised to find such a significant difference between the two, and believe that the type of viewer is more down to personal preference rather than the cost of the film. 
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