Monday, 23 December 2013

Font/Titles Research

Font/Titles Research

The pink colouring of the font immediately suggests to the audience who the target audience is - teenage girls.  It also implies that genre of the film is a chick flick or something similar as the pink connotes the stereotypical female gender. The word MEAN is also bolder than the word GIRL helping to attract the audience's attention and suggest what the film is about. This could be considered to be contemporary, which would be attractive to the suggested target audience. Although we are unsure of what to name our film, this may be a useful technique for us to use if we want to emphasise a certain word to reveal information about the film, or may help us to attract our target audience by creating enigmas so is something we will definitely keep in mind.

The Harry Potter titles stick religiously to its themes of magic, danger, and good vs. evil. This is effectively shown by the use of animatic writing which heavily connotes the use of sorcery and magic through the use of the jagged lettering which represents Harry's iconic scar. The lettering is also uneven and mimics handwriting which successfully represents the main character's youth, revealing information about the plot to the audience in the hope to interest them. It would also help to attract their younger target audience as they may be able to relate to the childish handwriting type of font. The colouring is gold which makes the film look expensive and suggests that it is successful and a worthwhile viewing which would also help to attract the audience, not to mention catch their attention. The use of gold colouring on a childish yet iconic font helps to cover a wide range of audiences as it would attract the younger but also the older, slightly more upper class through the connotations of the gold colouring. The font is very unique meaning it is easily recognisable and has become very iconic making it excellent for advertising.

The font used in this titles is basic and plain suggesting the target audience is of an older variety, such as 15+. The word love is in red which follows its connotations of passion and desire as well as a more unusual one - Christmas. All of these connotations help imply what the film is about, and represent the themes of the film. The use of both red and black illustrate the target audience. Stereotypically the romance genre is aimed more towards the female gender, which could be represented through the large red lettering, however the black could also be used to make sure the male gender is not excluded as conventionally, romance films are often watched by heterosexual couples. In a similar way to a variety of films, the word love appears to be bolder in comparison to actually, suggesting that an aspect of love will strongly be portrayed throughout the film, helping again to give an insight to the plot.  
 
A Nightmare On Elm Street titles uses the stereotypical red colouring which conforms strongly to the typical expectations of blood and gore which exist in the horror genre. This quickly makes it clear to the audience that the film is one of the horror genre, despite the font being non-stereotypical of the genre. To us, the font subverts from what the typical expectations of the modern horror genre's typography would be as we would expect it to be a plain, sharp cut font whereas this is very different. After doing some research, we found that A Nightmare On Elm Street is quite an old film (1984) meaning the expectations of stereotypes may have changed, providing reasoning behind what we would consider to be, a strange font for the film.  This type of font appears to be quite childish due its messy, bold print which we believe would attract the wrong type of audience. Similarly to MEAN GIRLS, the word NIGHTMARE is much bigger and bolder in comparison to the rest of the titling which in the same way, gives an insight into what the plot is about. The font is placed on a stereotypical black background helping to make it eye catching and at the same time, producing enigmas which conform to the genre - of the unknown and mystery. 

The ring which is also a horror film but has a very different font type to A Nightmare On Elm Street, showing the wide variety of horror films that exist. In a similar way to many other films, such as Harry Potter, the font mimics handwriting. For the horror genre, this is a stereotypical theme as creepy children are a well known convention used, so this type of writing would instantly suggest the genre to the audience.  Similarly, as the font represents a young child, this would help to increase the scare factor as well as intrigue and excite the audience, helping to attract their attention and make them want to go and see the film.  The use of the colour white looks quite ghostly due to the translucent font helping to produce the connotations of the colour white, such as innocence and impurity which are share the same connotations of young children.  As mentioned before, Nightmare in Elm Street was made in 1984 and the ring was made in 2002. This highlights the difference between the two types of font as nowadays the use of red in a horror film is unlikely because it’s become very cliché making it less trendy. 
 
The James Bond font is very famous and iconic due to it being very distinct. The use of numbers rather than words helps to attract the audience's attention as it makes the title short and impulsive. It also illustrates the theme of the film and conforms to the stereotypical crime genre. The positioning of the numbers cleverly represents a gun which would help to attract the target audience as it strongly conforms to the conventions of the action genre.  Using numbers rather than words is good in terms of advertising because it makes the title shorter meaning it easier to remember. The number 7 looks like a gun which is a convention of action films. The simple capitalised writing helps to make the font stand out, but suggests that the target audience is not young as it is sophisticated, representing some of Bond's qualities.

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