

The font used in this titles is basic and plain suggesting the target audience is of an older variety, such as 15+. The word love is in red which follows its connotations of passion and desire as well as a more unusual one - Christmas. All of these connotations help imply what the film is about, and represent the themes of the film. The use of both red and black illustrate the target audience. Stereotypically the romance genre is aimed more towards the female gender, which could be represented through the large red lettering, however the black could also be used to make sure the male gender is not excluded as conventionally, romance films are often watched by heterosexual couples. In a similar way to a variety of films, the word love appears to be bolder in comparison to actually, suggesting that an aspect of love will strongly be portrayed throughout the film, helping again to give an insight to the plot.
A Nightmare On
Elm Street titles uses the stereotypical red colouring which conforms strongly to the typical expectations of blood and gore which exist in the horror genre. This quickly makes it clear to the audience that
the film is one of the horror genre, despite the font being non-stereotypical of the genre. To us, the font subverts from what the typical expectations of the modern horror genre's typography would be as we would expect it to be a plain, sharp cut font whereas this is very different. After doing some research, we found that A Nightmare On Elm Street is quite an old film (1984) meaning the expectations of stereotypes may have changed, providing reasoning behind what we would consider to be, a strange font for the film. This type of font appears to be quite childish due its messy, bold
print which we believe would attract the wrong type of audience. Similarly to MEAN GIRLS, the word NIGHTMARE is much bigger and bolder in comparison to the rest of the titling
which in the same way, gives an insight into what the plot is about. The font is placed on a stereotypical black background helping to make it eye catching and at the same time, producing enigmas which conform to the genre - of the unknown and mystery.
The ring which
is also a horror film but has a very different font type to A Nightmare On Elm Street, showing the wide variety of horror films that exist. In a similar way to many other films, such as Harry Potter, the font mimics handwriting. For the horror genre, this is a stereotypical theme as creepy children are a well known convention used, so this type of writing would instantly suggest the genre to the audience. Similarly, as the font represents a young child, this would help to increase the scare factor as well as intrigue and excite the audience, helping to attract their attention and make them want to go and see the film. The use of the colour white looks quite ghostly due to the
translucent font helping to produce the connotations of the colour white, such as innocence and impurity which are share the same connotations of young children. As mentioned before, Nightmare in Elm Street was made
in 1984 and the ring was made in 2002. This highlights the difference between the two types of font as nowadays the use of red in a horror film is unlikely because
it’s become very cliché making it less trendy.
The James Bond
font is very famous and iconic due to it being very distinct. The use of numbers rather than words helps to attract the audience's attention as it makes the title short and impulsive. It also illustrates the theme of the film and conforms to the stereotypical crime genre. The positioning of the numbers cleverly represents a gun which would help to attract the target audience as it strongly conforms to the conventions of the action genre. Using numbers
rather than words is good in terms of advertising because it makes the title shorter meaning it
easier to remember. The number 7 looks like a gun which is a convention of
action films. The simple capitalised writing helps to make the font stand out, but suggests that the target audience is not young as it is sophisticated, representing some of Bond's qualities.
No comments:
Post a Comment