Titles and font
types are incredibly important for an opening two minutes of a film, they help
convey the correct image for the genre and they should fit in with the codes
and conventions of the genre. Having 3 sub-genres for our opening two minutes,
it has been difficult to decide on a suitable font which will express the
accurate emotions which we believe the audience should be feeling. Having
observed and analysed titles and fonts of other films similar to our genres, it
has become clear that having white font on a black background will be
the most appropriate for our opening two minutes. Along with having to create a
perfect film title, we also need to take in to consideration what type of font
we are going to use to introduce the actors, producers, institutions etc, and
how we are going to introduce them.
The three images of fonts above are just trial
fonts which we have put together so we can try and visualise what it will look
like. The font at the top is called VTK DESGASTE, we were attracted to this
font because it is incredibly bold and eye capturing, it is also a fairly
simplistic font which is useful because it wouldn’t be too overbearing for the
audience while viewing. However, even though we agreed it is a simplistic font,
it is not too boring or subdued because of the destructive pattern at the
bottom of each letter. This helps add the mystical yet adventurous edge to it,
without being a plain bold font. However we need to take into consideration
whether this font will be suitable to use for the minor information as well as
the title because we need to keep the continuity going. We believe that despite
this font being suitable for the title, we do not think it will be appropriate
for the other information being portrayed because the lettering will be too
thick and bold which may mean that it will not be readable for the audience.
Despite this, the VTK DESGASTE font is definitely an option for our title.
The second font below is called Google Spies, which
is very similar to the VTK DESGASTE font because it follows the same ideology
of the boldness and thickness of the lettering. We prefer this lettering much
more due to the distressed slash marks across the different letters, produced
in a disorderly way which is synchronised with our antagonist behaviour. Even
though this may not be an obvious interpretation for the audience, we still
believe it is an important yet clever pattern to take into consideration. The
shaping of the letters are far more curved which could be seen as more
feminine, however this is only compared to the first font. The spikes poking
out of the letters contrast with the curviness of the lettering and it fits in
well with the crime feature of pain and death through the rough edges. The font
looks far more rough and messy compared to a neat, thoughtful font, this sort
of pattern and shape is what we are looking for and would be ideal for our
title font. However, the same sort of problem with this font as with the VTK
DESGASTE is that it will not look right with the other information we aim to
produce over the top of the film.
The final font is called Piston Pressure which is
simply just plain and bold, this could be seen as an advantage because it would
be noticeable wherever used, however there are not interesting components which
will make it an attractive font to look at. We decided not to use this font
however it is useful to observe and analyse the pros and cons about it so it
helps us outweigh any decisions. Due to the font being quite plain and boring, it
makes it difficult for the audience to determine the type of genre our film would be
without viewing the opening two minutes.
Having looked at these three different fonts, it
has helped us become aware of the importance of continuity for our film. The
first two fonts are ideal and would help capture the criminalist theme we aim
to portray, however the negatives are that we cannot use it for the other
information which comes at a downfall and so we may need to continue with our research until we find an appropriate font.
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